Staying In Your Lane

Cigi and Natalie talk about the importance of KNOWING & STAYING IN your lane. This is especially true when you are looking at a partnership. Not staying in your lane definitely reveals you as a know-it-all and that stigma is damaging. Also, when the hard days come - staying in your land and remembering why you do what you do will help you succeed. Cigi recommends evaluating your strengths and hiring for your weaknesses, and they both echo the need for a great accountant and marketing people!